Most of the sales tactics used by businesses today involve manipulation. Chapter 2: Carrots and SticksĪccording to Sinek, there are two ways to attract customers: inspiring the carrots or manipulating the sticks. There are two types of leaders: those who decide to manipulate to get to the end result, and those who start with the end result in mind and let everything else naturally fall into place.
In American car factories, workers on the assembly line apply final fixes on doors using a rubber mallet, whereas in Japan the doors are engineered to fit perfectly from the start. Take the classic example of American car manufacturers versus the Japanese. Sinek gives examples of scenarios where looking at the bigger picture can shape your behavior towards driving long-term results. The first chapter of “Start With Why” dives into the assumptions we make and the impact they have on our actions.
In 2009, author Simon Sinek gave a TED called “ How Great Leaders Inspire Action.